Miti-Miti
Transforming Colombian commutes, one rideshare at a time
Transforming Colombian commutes, one rideshare at a time
Vamos Miti Miti is a web app that offers a ride-sharing service connecting travellers across Colombia and beyond. As the sole product designer, I led the 0→1 design process - crafting both a high-fidelity MVP prototype and a simple but bold brand identity to connect drivers and passengers in a way that felt trustworthy and intuitive.
The MVP launched in early 2025 and has since grown to a community of 4,900+ travellers (March 2026). Following launch, the team continued developing the product in-house as the platform expanded.
Vamos Miti Miti is a web app that offers a ride-sharing service connecting travellers across Colombia and beyond. As the sole product designer, I led the 0→1 design process - crafting both a high-fidelity MVP prototype and a simple but bold brand identity to connect drivers and passengers in a way that felt trustworthy and intuitive.
The MVP launched in early 2025 and has since grown to a community of 4,900+ travellers (March 2026). Following launch, the team continued developing the product in-house as the platform expanded.
CLIENT
Miti-Miti
MVP
DURATION
2 months / 2024
TEAM
2 CEOs, 2 Engineers
ROLE
Product and Brand Designer
